We put content on social and give a glimpse into our lives for the intention to have some sort of impact, so it shouldn’t be surprising that some users really want to know whether the content they posted actually had an impact and whether there’s a method behind the story-views madness. It’s in our nature to feel noticed and appreciated (and when your crush notices, that doesn’t hurt either). We know we shouldn’t care or be obsessed with these trivial sorts of things – but we actually do. You’re starting to notice the order of people appearing and wondering if it actually means something. Yes, this shows that you’re hooked on Insta-Stories but also, you’re starting to be strategically intentional about how you post things. Frustrated, you post another story, and what do you know – they’re at the top again. You decide to post another story to see if they appear at the top, but this time, they’ve dropped down a few. A few moments later, you check the story “views” list and noticed your crush is seen at the top.

Ok, just picture this – you decide to post a story showing the gorgeous view you happened across on your walk. People begin to use the Insta-Story viewer “whose seen your story” feature as method of measurement. That’s nearly the population of the entire United States, can you believe it?Īs you can see, Insta-Stories has taken off and has earned its rightful place as your-go-to tool for engagement into someone else’s and the account user. Since its launch in late 2016, the Insta-story feature actually overtook Snapchat in audience size and has grown to have over 300 million daily active users.

Yes, we know you do it – we do it too – Instagram Story stalking that is.

Instagram stories and highlights viewer